COMPANY OVERVIEW
O’RIGHT is a Fintech and Agritech start-up working towards creating a radically transparent digital milk supply chain using IoT & Blockchain. Track and trace of milk and supply chain data analysisis used to improve business operational efficiency, farmer balance sheet and in generating Agri CIBIL score to provide farmers access to organised finance
PRODUCT RANGE
- Data Analytics: To improve business operational efficiency
- Milk composition & adulteration testing machine: To improve quality control
- Cloud based SaaS platform: To digitize Supply Chain
BUSINESS MODEL
- Currently operating in the B2B domain (Collection Centres, Chilling Centres and Dairies) and will gradually diversify into B2C segment (Farmers and End users of milk)
- Revenue model is a hybrid one, companies are charged for a combination of services including:
- PaaS based Analytics
- E2E cloud based mobile application
- Milk adulteration and composition testing machine
- Fintech services
SOFTWARE TECHNOLOGY
- Digitization of entire supply chain is made possible through IoT devices.
- The application saves real time information like quality parameters, Purity of the milk, temperature of the milk and the geo-locations.
- Big Data analytics and AI modelling is used to get insights into data and provide actionable to improve the process and efficiency
- Herd management is done using Machine learning models to improve the yield and animal health
- Fintech model uses complex data modelling using (AI and ML) to calculate Agri CIBIL score for the farmer
KEY FEATURES
- O’RIGHT machines are compact, robust and are capable of operating in temperatures upto 45°Cin rugged environments.
- The machine is easy to operate and works in offline mode as well – if connectivity is not available data will be stored in the mobile app and once internet is available data is uploaded automatically to the cloud server
- O’RIGHT machines can be deployed in both big dairies and village level collection centres as machines are compact, portable and affordable.
- The mobile application uses very low bandwidth and data transfer is possible even at 3G network
- Complete adulteration and composition testing done in under 45 seconds
- Seamless MIS/SAP integration facility.
- Data back-up, remote support and maintenance & remote auto-upgrades are available.